Solution Marketing Director
SupportSoft
Andrew Keevil joined SupportSoft in 2005 as Solutions Marketing Director - EMEA. In this role, Andrew helps to take new products and ideas from initial concept through to market impact. He is currently focusing on improving the user experience in the provision and delivery of digital services (including broadband data, voice and video). This benefits Service Providers through increased operational efficiencies, enhanced customer loyalty and new revenue opportunities
He has been key player in many of the initiatives that have driven growth in the global telecommunications industry over the last 15 years. These include:
- The creation of wholesale markets in DSL broadband and voice
- Driving the evolution from scarce utility service to a world of abundance and customer choice through targeted product development
- The development of new service distribution channels
- Taking mobile communication from a business tool to a personal necessity.
Projects he has driven or participated in have generated industry revenues of over $120m.
Prior to joining SupportSoft, Andrew most recently served as Director of Business Development for Launchworks Ltd. where he solved problems and researched new opportunities for clients in the telecoms, information and media sectors. His industry experience encompasses engineering, operations and marketing, gained with Ford, Motorola and through consulting engagements with telecommunications operators in over 20 countries.
Andrew received his BSc in Electrical Engineering from Imperial College in London and his MBA from Warwick Business School.