Summary:

As service providers add interactive video services to their voice, data and wireless triple-play bundles, will their subscribers be watching IPTV or engaging in a multimedia experience?
There's an elegant and cost-effective way to not just deliver a voice, data, wireless and video bundlebut to seamlessly integrate them into a richly interactive and personalized experience.
Time was, when a service provider could really differentiate it by offering the proverbial triple playwire line, wireless and Internet access... three distinct services bundled on one bill. The triple play offer will soon become commoditized, as service providers step-up to deliver the ultimate "quad-play" bundle, which adds IPTV video services.
The quad play bundles wireline, wireless, Internet and video in one service package, with one monthly bill. The goal of offering a quad-play bundle is twofold:

Win a greater share of wallet.

Reduce churn.

To download the complete IMS White Paper, please click here (pdf format)