Summary:
TV is a very emotional experience, with picture quality playing a key role. As opposed to previous analogue TV infrastructures, new digital platforms provide additional technical complexity as more technology building blocks are involved in the content transmission process ranging from the content source to the customer premises. Insufficient picture quality could probably satisfy an Internet customer, but it could hardly offer an acceptable service to a TV customer used to high quality. Early IPTV deployments have shown that subscribers immediately perceive bad video quality as a shortcoming.

Operators under economical and marketing pressure have often sacrificed video quality in Standard Definition TV (SDTV) to be able to offer more channels at lower transport cost. However, industry experts believe that with the advent of on demand and High Definition TV (HDTV), focus will be more on quality as these services are considered a premium.


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