Summary:

An IPTV service model offers a complete multi-channel video line-up as well as on-demand programming. IPTV technology promises to make more content available because of the limitless nature of the switched digital video architecture theoretically giving access to niche content that has not previously been available on TV.

Middleware vendors are focused on making more content available, making programming easier to access and making the solution portable (while maintaining security).

The extensible user environment of IPTV increases the interactive nature of television and will allow applications to be run over multiple end-user devices, all over a single service delivery network. IPTV also capitalizes on the two-way nature of the IP network, enabling unprecedented interaction among subscribers, content providers and service providers.

With a robust service delivery network, the integration and management of new services becomes simpler, reducing time to market and the cost of launching that new service. This provides marketing opportunities to use new applications to gain or keep market share and generate added revenue.


To download the complete IPTV Explained Whitepaper, please click here (pdf format)